Patients are increasingly involved in planning and making decisions about their own care path together with the care team.
This provides new opportunities for pharmaceutical companies and other healthcare providers to support patients in their care path.
Pharmaceutical companies and the health sector can influence the success of treatment and compliance for example through a range of various services.
A good patient and customer experience is one of the most important competitive factors in healthcare today.
Designing successful services, tools and product strategies in healthcare requires understanding patients and knowing how to respond to their needs.
Key tools for increasing understanding include defining the patient path and involving the patient in decision-making together with healthcare professionals (Shared Decision Making).
Find out how we can help deliver a better patient experience
Patient path
The patient path is the key tool for increasing patient understanding. A comprehensive patient path is typically defined in four stages: 1. symptom onset; 2. diagnosis and treatment selection; 3. treatment process; and 4. long-term follow-up.
The patient path helps us to identify potential service points and tells us important things about both care and patient experience: for example, it sheds light on barriers to care, the effectiveness of collaboration with the care team, and the drivers of care decisions.
In defining the patient path, data are collected using both qualitative and quantitative methods. In addition to patients, the care team and the patient’s relatives can be good sources of information.
Understanding the stages of the path and the patient experience is key to building a successful brand strategy and a good patient experience. Our team can help define a holistic patient path, or increase understanding of specific phases of the path.
Patient involvement (Shared Decision Making)
Patient involvement means that the patient is an active participant in the decision-making process related to his or her own care. Patient involvement is an important factor in building a good patient experience.
Individualised treatment choice and patient involvement in decision-making is increasingly important and increases patient engagement in treatment and thus the success of care.
Together with our clients, we design tools for the everyday work of healthcare professionals to engage patients. We also provide training on how to implement these tools.
Interested? Contact us.
Patient vision
Want to make the future patient path visible? In a patient vision, we shape your brand’s ideal patient path and identify the service points where you support the patient along the care path. The patient vision is made into a high-quality video production that serves as an inspiring conversation starter, for example at a sales meeting or on a team day.