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Myy Health services

Strategy, marketing and the brand lifecycle

Are you launching a new product or service, or does your existing product or service need a fresh approach?

We can help at all stages of the lifecycle – from strategy and launch to brand management.

Myy Health strategy team

will work with you to formulate a strategic approach to impact.

The Myy Health production team

serves you right through to the final production of your marketing communications.

This is how we ensure that the whole chain of a product, service or brand is taken into account – from a to z

Find out how we can help you achieve your goals and take customer satisfaction to the next level

Need support in formulating an effective strategy? The strategy team at Myy Health can help you – whether it’s a marketing, brand, omnichannel or Go-to-Market strategy. We also offer facilitated workshops to test your existing strategy, clarify your competitive advantages and define your market position.

The Brand Plan is an important planning tool that combines the strategy and the annual operational plan for the product/service. Our experienced team will help you plan and create effective measures to achieve your brand objectives.

At Myy Health, we provide comprehensive support for the launch of a new product, service or brand. We will work with you to define an effective launch strategy and help you implement all the necessary marketing communication launch activities.

Our award-winning team will develop a compelling creative concept and carry out all necessary productions for all channels.

Cooperation with stakeholders is now an essential part of the health sector.

  • This cooperation can take many different forms, depending on the common objectives.
  • Typical objectives include developing new patient-centred solutions, raising awareness of diseases, education and influencing societal decision making.
  • Cooperation is always based on transparency.

 

At the beginning of a stakeholder collaboration, we define common objectives and actions to reach our goals.

Cooperation with patient organisations

Effective cooperation with patient organisations is mutually beneficial and usually long-term. For example, disease awareness campaigns can help to raise awareness of diseases and thereby promote earlier diagnosis of diseases. Communication campaigns and education can also support patients’ quality of life.

Stakeholder mappings

Stakeholder mapping gathers information about the people and organisations that have an impact on the client company’s activities. The aim is to identify the different types of stakeholders and assess their importance to the client company. The mapping allows prioritising the target groups and identifying their different expectations and needs.

Advisory boards

Advisory boards are groups of experts composed of one or more stakeholders. Advisory boards can address a common challenge or bring together experts from different fields to offer new perspectives based on their own work.

Co-development workshops

Need new perspectives to develop an idea or solve a challenge? Co-development workshops invite participants from a wide range of stakeholders to ensure the widest possible range of perspectives.

Strong communications expertise is in the DNA of Myy Health. Need help crafting a compelling or selling message? We crystallise your communication in a format that serves your target audience, and we have solid expertise in medical copywriting.

We can also support you with all your marketing efforts, from strategy to individual content. If you’re in the medical marketing business, you can rest assured that we know the industry inside out.

Myy Health’s experienced digital team will help you make the most of both digital and social media channels. We’ll get your channels up and running and your content working. With an effective media strategy, we ensure that your content reaches the right audience.

Want to build a patient or disease awareness campaign, for example? We have run award-winning campaigns in various therapeutic areas. We know how to come up with a creative concept that sticks in your mind and gets your message across in a distinctive way.

Or do you need a campaign to support the sale of your product or service? We can help you achieve your business goals.

Myy Health has a production team specialised in the health and pharmaceutical sector. We produce content for all formats – medical texts, video productions, podcasts, visual presentations, photos and much more!